Services: Visual Identity, Claim, Brand Strategy, Print Design
By redesignung the corporate image of the consulting firm AYB | About Your Business GmbH, buero_v1 has joined AYB’s process of brand development.
About Your Business is a new business consulting agency, specialized in mid-sized companies located in Germany. With its particular expertise, AYB accompanies and guides its customers through the process of digital transformation and helps companies to achieve successful “digital sovereignty”.
To ensure the professional communication of the company, buero_v1 has thoroughly redesigned the overall appearance of AYB. By the way of close consultation with AYB, buero_v1 was able to help the company shape its corporate identity.
In addition to the redesign of the existing logo, matching business equipment contributes to branding. The corporate design was developed with a focus on the company’s leitmotiv of digititalization and depicts visually AYB’s core competence.
The house colour AYBlue (Pantone 432) is complemented by a strong magenta (Pantone Process Magenta) and represents the contrast between traditional business consulting and the process of digital transformation. AYB combines both activities and offers an innovative overall service. The house colours which have been used show this combination and create an optimal balance despite the contrast.
The same basic idea is also reflected in the house fonts which have been chosen: Univia Pro, a contemporary sans serif that stands out for its modernity and versatility, and Sabon LTD, a German serif that impresses with its high legibility and traditional appearance.
AS for the business equipment, buero_v1 selected materials of high haptical quality that reflect the value of AYB. In order to reinforce the customer’s first positive impression, exclusive business cards were developed and refined by silver coloured hot foil embossing.