Services: Visual Identity, Claim, Brand Strategy, Print Design
With the corporate redesign of the consulting firm AYB | About Your Business GmbH, buero_v1 has joined the journey of brand development together with AYB.
About Your Business is a new business consulting agency, specializing in mid-sized companies located in Germany. With a special expertise, AYB accompanies and guides their customers through the process of digital transformation and helps companies to achieve "successful digital sovereignty".
To ensure the professional communication of the company, buero_v1 has intensively redesigned the overall appearance of AYB. Working closely with AYB, buero_v1 was able to help shape and shape corporate identity.
In addition to the redesign of the existing logo, extensive business equipment contributes to branding. The developed corporate design was developed with a focus on the corporate leitmotiv of digitization and represents AYB's core competence visually.
The house color AYBlue (Pantone 432) is complemented by a strong magenta (Pantone Process Magenta) and visualizes the contrast between traditional business consulting and the process of digital transformation. AYB combines both points and offers an innovative service overall. The house colors used visualize these and create an optimal balance despite the contrast.
The same basic idea is also reflected in the defined house fonts: Univia Pro, a modern sans serif that stands out for its modernity and versatility, and Sabon LTD, a German serif that impresses with its optimal readability and traditional value.
In terms of business equipment, buero_v1 haptically selected high-quality materials that reflect the value of AYB. In order to reinforce the first positive impression with the customer, exclusive business cards were developed and refined by silver hot foil embossing.