Services: Visual Project, Wording, Naming, Web Design, Print Design
Cushman & Wakefield LLP provides owners, tenants and investors with integrated solutions for all commercial real estate processes. As one of the world's largest real estate consultancies, Cushman & Wakefield LLP is a pioneer in real estate. Focusing on the corporate identity of innovative solutions, buero_v1 developed the concept for a visual appearance and for the company’s presentation to customers and partners at the new Düsseldorf office.
Based on the chosen motto “Barbecue of the year”, buero_v1 created a communication strategy that visually represents the event. We developed measures for print and digital media: visual and with claims, a save-the-date card, personalized invitation cards, newsletters.
With “Talk & Grill”, a visual frame was created for the evening, which had to communicate the essence of the event in a figuratively and linguistically open way. The creative focus was on architecture, value, modernity and the motto of the evening: Barbecue.
As for the printing technology, the measures were specially customized in order to emphasize the value of Cushman & Wakefield LLP. This is why buero_v1 opted for example for soft-touch lamination, hot foil stamping and relief varnish.