Services: Strategic Branding, Conceptual Project
At the end of 2018, buero_v1 - as a newly founded design bureau from Düsseldorf - surprised 100 handpicked companies with a special/limited mailing package. The aim was, in addition to the acquisition of new customers, to introduce the designbureau and draw attention to our new, unconventional creative thinking.
With the motif "The future is 2019", buero_v1 developed different communication products, that represent the company's vision and the motif. buero_v1 used its own corporate design. Thus, the focus of the develpoed design is the house color "acid green".
The bright color is complemented by exceptional, conceptually developed motifs, creating a very extraordinary overall picture.As the mailing was planned at the beginning of year 2019, the main communication measure of the mailing was a calendar. Containing 13 individually designed pages. The motives: provocant, abstract, different. They spark interest in the other motifs.
buero_v1 presents its own way of designing and shows passion for various graphic styles: 3-D as an example. Overall, the motives remain conceptually uniform.
In addition, the mailing includes a poster and several stickers. All measures are specially printed with fluorescent green to represent our house color "acidgreen" as realistic as possible.
All mailings also contain a personalized cover letter, introducing ourselves as a designbureau from Dusseldorf. The business cards of the co-founders are included to get in touch - if needed -
All contents of the mailing were sent in a silver metallic snazzy bag. The mailings were made by hand "urban": With the help of a stencil and neon-graffiti all backs of the bags were decorated with our corporate emoji, the buero_v1-smiley.
Each of the 100 mailings is unique and received its own limited number. Could be found on the front of the package and distinguishes the uniqueness of each shipment. If you were not interested in the buero_v1 mailing, you were politely asked to properly recycle the components.